In case you didn’t know, concealer is one of my absolute must have makeup products. When you have genetically pre-disposed undereye circles like I do, you soon get very familiar with the magic that a good concealer can provide. So, when a new concealer hits the beauty streets, you know about it, and it won’t take long for you to check it out in person. When I was in Sephora last week, I asked about the new Urban Decay Naked Skin Weightless Coverage Concealer and I was told that it had just arrived the day before. How lucky! After looking at the display of concealers and powders and pondering for a couple of minutes, I decided to give it a whirl. If only I’d known then what I know now…
Firstly, I just have to say, how far do you think Urban Decay is going to push this whole “Naked” thing? I understand that many years ago when they created the first Naked palette that they started a revolution in the beauty community, but really? Now they slap “Naked’ on every new product. That being said, when a concealer promises to provide high coverage to cover undereye circles and redness, without being heavy or cakey on the skin all while minimizing the look of fine lines and wrinkles, might as well label it “naked.”
For some reason, I’m having a really hard time concentrating today, so I’m going to cut to the chase. After a few days of testing, I’ve decided that this concealer is okay, but nothing mind blowing. There are a lot of myths floating around the internet about this product thus far, and I’m here today to either to prove them right or bust them. Let’s start with the basic information, shall we?
Myth #1: This concealer is such a bargain!!!
I’m always honest and upfront with you, so I’m going to let you in on a little secret: it’s really not. While this concealer might win awards for aesthetics, this (very pretty) bottle contains 0.16 ounces of product and will knock you back $34 CAD. The best-selling and my holy grail concealer, NARS Radiant Creamy concealer, sells for $35 CAD, which yes, is $1 more, but you get 0.22 ounces of product, which is almost one-third more product than Urban Decay’s. Another concealer that I love, that will ironically be mentioned below, is the Bare Minerals Stroke of Light Eye Brightener. Stroke of Light sells for $28 CAD and contains 0.18 ounces of product, and though it’s not as popular or hasn’t built up as much hype as UD’s, it does a heck of a better job at covering my undereye circles. So, if anything, Urban Decay’s new Naked Skin concealer is definitely not pricey, like YSL’s infamous Touche Éclat, but it’s certainly not a “bargain.” BUSTED. Next!
Myth #2: The concealer is available in multiple, versatile shades, like Urban Decay’s corresponding Naked Skin Weightless Ultra Definition Liquid Makeup (foundation)!
Where do people come up with these things!? Let me clarify, Urban Decay’s Naked Skin Weightless Ultra Definition Liquid Makeup is available in 18 (eighteen!!!!!) shades, while the concealer in question is available in an embarassing 8. I cannot even comprehend what the creative director (or whoever is responsible for these kinds of choices) was thinking when they envisioned this product. 8 shades of concealer is practically unheard of, especially when you offer much more diversity in a foundation that is supposed to correlate with it! This is actually the main reason I deliberated on purchasing for as long as I did; I couldn’t believe that in this day and age, in a world as culturally diverse as ours, that Urban Decay only released 8 shades, with only one being even fathomable for me to try. I’m a medium shade within my complexion’s range….so basically, anyone darker than me or with different undertones than “neutral” don’t even stand a chance. Appalling, Urban Decay, appalling. BUSTED.
Myth #3: This concealer is easy to apply.
Short answer, YES and NO. While the wand glides over your skin with ease and its lightweight formulation makes blending with a brush, a beauty blender or your fingers an easy, manageable and quick task, I find that getting the doe foot applicator out of the bottle is the hardest part. The lip of the bottle proves a little small for the wand, so getting it out of said bottle can be quite the struggle. Plus, the size of the applicator makes it practically impossible to avoid getting the lip (and the outside of the lip) covered in product and the foot comes out with much more product than is needed, at least for me. While I see what they were going for, I’m not sold.
Myth #4: This concealer is comfortable to wear!
I have to say, I was surprised by how “naked” (ha!) this made me feel after initial application. No matter how many layers of this concealer I applied (which, that’s a whole ‘nother thing; you shouldn’t really have to layer concealer, but I’ll get to that), I still didn’t really notice it after I had blended it out. In fact, I have a mini story to share. On Sundays, I usually choose not to wear makeup, because I like to give my skin a break on the weekends and Sundays are usually my more “chill” day. Last Sunday, however, I applied it for testing before I went to breakfast with my family and honestly didn’t even remember I was wearing it until after my dad announced at dinner later that evening that I’d been crying. I went through three emotions in a matter of seconds after this announcement, the first was embarrassment…”woah, you could hear me!?!,” the second was annoyance…”no, but you have soggy mascara flakes under your eyes, it was a sure bet” (just imagine ‘soggy’ in an annoyingly confident, British voice, you’ll get there, too) and, after I explained that I was crying at a movie (the Spectacular Now, it’s quite good, I recommend!), the last was odd pride as my mom chortled, “Siobhan, you’re such a softie” (emotions are a good thing, people!). Moments after, I jumped from the table to look in the mirror at my concealer, only to discover that, not only had I completely forgotten I was wearing it, but that it hadn’t budged. It looked just as good now, about 9 hours later, than it did an hour and a half after application. Now, that’s what I call a good concealer, colour me impressed. PROVEN. Moving on…
Myth #5: This concealer is high in pigment and diminishes the look of fine lines.
I’m just going to say this from the get-go: BUSTED, and it’s busted big time!! Yes, the product’s comfortable to wear, and yes, it’s really buildable, but it truly fails when it comes to the pigmentation department. When I’ve coaxed myself out of my nice, warm bed at 6 in the morning, the last thing I want to do is fuss over my concealer. No, give me the time it would take to do that, I’ll put it towards making an extra cup o’ joe, or choosing what to wear. I’m sorry, but I found that when I applied a regular layer of this to my undereye area, it didn’t really cover my circles the way I’d like it to, and when I layered it, it took way too much time. Of course, this could have something to do with the fact that this isn’t really the right shade for me (despite what Urban Decay recommends on their website and being the darkest colour available), but what can you do when you have slim pickin’s!? Also, while I would say that it doesn’t completely settle into fine lines, this concealer 100% does not diminish the look of them! I could still see my growing wrinkles, each and every time I’ve worn this, and to me, in the photos below, they actually stand out. I don’t know, though, you tell me…
Myth #6: This concealer has a great and stable formula.
While being lightweight, easy to apply and wear, the major issue that I’ve got with this product is the oxidation that occurs after I’ve applied it. Why, Urban Decay, why!? I could have lived with it if it only stayed the same colour on my face all day! For those of you unaware of what oxidation is, it’s when the chemicals in makeup (or anything) interact with the oxygen around us and cause them to change. This is the formal word for what commonly happens with avocados or bananas after you leave them out in the open for a while. Well, the same thing happens with makeup and it’s equally as gross! When I pay good money for a product, I want to know that what I see is what I’m going to get. In this case, it only takes between an hour and two for the colour of the concealer to start changing into a darker, more orange one. In my case, that’s actually good, making the concealer more appropriate and suitable for my skin tone, and making it blend in with my complexion more. However, I don’t think it’s right that Urban Decay is marketing this as the new “it” concealer…when it’s not. Oxidation doesn’t happen on everyone and doesn’t happen with every product, it really is a hit/miss situation, but unfortunately, this one did on me and it was the final straw in a whole bucket of negative factors. As much as it pains me to do this….this final myth is BUSTED.
Some final thoughts, now that I’ve proven and busted the most common myths surrounding this product?
It’s a fine concealer, just not for me. I think that a lot of it has to do with personal preference, for example, you might prefer to apply small, light layers to get the coverage and look that you like, whereas I want just one simple swipe and to be done with it. While I adore the packaging and the whole vibe of “naked skin,” and this concealer truly could stand the test of time (and tears), I think this one is going back. If I’m going to pay $34 CAD for 0.16 ounces of product, I want that product to be mind-blowingly awesome, and this, I’m afraid, is not.
If I was going to rate this concealer out of 10, I’d have to give it a 6/10. I like the lightweight feel and that this is a product that you can, quite literally, forget you are wearing, however, I really don’t appreciate oxidation or the way my fine lines and wrinkles look after application, and we won’t even get started on how I feel about the abominable lack of shades that this line offers. Having said all that, I do recommend you give it a try (it’s available at Sephora or Ulta, if you’re in the US), because like aforementioned, concealers are quite personal, and you might find a shade that works for you. If you do, please bear in mind that it could potentially end up looking considerably darker on you by the end of the day; you might want to try a sample to find the right shade first. I wish you luck, friend! After all, they do say “One (wo)man’s trash is another (wo)man’s treasure!” 😉
Thank you so much for reading my thoughts! Now, it’s your turn! Have you given this concealer a try? Do you like it? Have you heard any hype on it?
Until next time,